Creative & production agency

We build ideaspeople feel beforethey understand.

Campaigns, films, influencers and events, crafted across Baghdad, Dubai and Cairo.

Start a project

See the work

+25M

organic impressions

cities

creatives

Your Card, Your Identity, a Qi Card campaign by EGi

Qi Card · 360 Campaign

238%

We are not here todecorate briefs.We are here to challenge them.

Thinking always comes first.

Before any execution, we pressure-test the brief with three questions:

Why should anyone care?
What tension are we tapping into?
What truth are we brave enough to say?

01
Human insight first
We never start with execution. We start with people - the tension, the habit, the unspoken truth underneath the brief.
02
Then a powerful idea
One idea strong enough to survive any format. If it needs explaining, it isn't finished.
03
Then the right craft
Design, content, film, events, influencers - all come later. Thinking always comes first.

Four disciplines. One standard.

Strategy, production, influence and experience. One team, one bar for craft.

Gini Black Friday 360 campaign key visual

Ideation & Execution

Campaign Strategy

Full-funnel campaigns built on human insight - from the uncomfortable question to the 360 rollout.

For My Father - a documentary produced for PUBG Mobile

TVCs, Documentaries, UGC & Social

Content Production

Cinematic storytelling at every scale - short films, documentaries and social-first content people actually watch.

Coca-Cola summer influencer campaign visuals

Strategy & Execution

Influencers & Performance

Trusted voices, real gatherings, measurable outcomes - authenticity that beats polish, backed by performance media.

Ideation, 3D & Live-streaming

Event Conceptualizing

Spaces designed as destinations - concept, 3D design, fabrication and live streams that outlive the venue.

Work people remember.

Campaigns, films and launches, with the results they earned.

Into Babylon

+6M

PUBG MOBILE · Short Film

Summer Is Calling

+10M

Coca-Cola · Influencers Shoot

Young traveler holding a personalized Qi travel card

Your Card, Your Identity

238%

Qi Card · 360 Campaign

Treat Yourself

6,039

Gini · 360 Campaign

Cinematic drone frame of a mountain valley from the YouTube series

A World, Not an Episode

+25M

YouTube · Series Ideation & Production

Hosts on the realme C8 series live launch set

Launch as Entertainment

800K

realme · Concept, Fabrication & Live-streaming

The numbers behind the feeling.

+0M
organic impressions: +0M
organic impressions: +0M
views: 0%
product adoption: 0
creatives: 0
cities

Trusted by

Raised by the internet. Trained by pressure.

We're a crew of creatives raised by the internet and trained by real-world pressure. Mostly Gen Z, powered by a few Millennial veterans - so the ideas stay wild, and the execution stays sharp. We don't “work in creative.” We live it.